The Prince and The Hawker

Sometimes, you just need a good ol’ pick me up when you’re out and and about shopping and hanging out with friends. In London’s Covent Garden, Seven Dials Market offers a slew of food market stalls catering from full-on meals to snacks or a drink, alcoholic or otherwise. Soft Serve Society has become one of my favourite stalls in the complex.

With options ranging from simple soft-serve ice cream to more elaborate ice cream sundaes, bubble teas, brownies, waffles, and “freakshakes”, Soft Serve Society has something for everyone.

Time to Eat at Soft Serve Society

Soft Serve Society has an extensive menu. There are a range of flavours they have on rotation along the right side of the menu, which you can pick from if you are ordering a simple soft serve cup or cone. You also have the option to choose from one of the more elaborate concoctions which are made with a pre-selected flavour of soft serve.

One of my favourites is the Matcha Madness sundae cup. With a base of matcha soft serve, it is topped with red bean paste, mochi balls, and oreo crumbs. This combination invokes many childhood memories for me. I find the matcha ice cream at Soft Serve Society to be milder than I’ve had elsewhere, but the flavour builds as you continue eating. The chewy texture of mochi is always a welcome pairing with matcha ice cream for me. The sundae cup doesn’t look huge but after you finish it, you realise it is quite substantial for the price.

Final Thoughts

Soft Serve Society is one of the food stalls at Seven Dials Market in Covent Garden, London. They serve up all sorts of sweet concoctions centered around multiple flavours of soft serve ice cream. With its central location, there’s bound to be something to satisfy any sweet tooth while you’re going about your day in Central London.